A number of advertising opportunities exist for today’s webmasters; direct-mail marketing, search engine affiliations, or pay-per-click advertising are just a few of the hundreds of ways that you can take advantage of your website’s current viewers to make money. With all the potential out there for your website to become profitable, how can you find the best affiliate program for you?
First, take inventory of your audience. Who visits your website the most? Are your readers within the coveted 18-35 year old demographic? Are they the elderly surfing the Internet for the very first time? In order to find the best affiliate program for your website, you must be able to identify how your readers will be of value.
Second, take a look at how much of an advertising presence you want on your site. People generally don’t like to feel like they’re being exploited for advertising purposes, so as a Webmaster; you walk a fine line on targeting the audience and offending them. Are your readers of the persuasion that would be annoyed by directed advertising or would they welcome it? If you host a website that provides content about home ownership, perhaps links to mortgage providers would be the best affiliate program for you. However, if you host a blog whose content is of most interest to fellow high school fans of a punk band, your efforts of providing competitive rates on home loans would not only be in vain, but be annoying to your readers.
Third, identify how much of a control you want on who advertise on your website. If you are able to choose what types of merchant will be advertising on your website, a site like CJ, Pepperjamnetwork, shareasale etc. may be the best affiliate program for you. Remember, though, that affiliate programs that allow the Webmaster to choose the advertisers can be more difficult to secure.