What Ails Us?

July 5th, 2008 | Posted in Health - Diet

There are several people who feel that they have a small appetite, and yet put on weight. So what is going wrong? Why is a normal diet not doing any good to the person? The answer to this question is based on some basic observations:

Most people assume that a normal diet consists of toasts, fruit, tea/milk for breakfast, two chapattis for lunch with vegetables, and two chapattis for dinner along with pulses/non-vegetarian and occasionally dessert. Not much, you would think. And yet, these are the people who have health problems.

Logic says that if one is facing weight gain or other health problems, it is directly related to the food and lifestyle one is following. Which means that even a normal diet is not of much help. Which in turn, demands that you change your diet.

What is a normal and healthy diet?
A normal or healthy diet is one, which is compatible with the person’s constitution and body. There is no fixed (perfect) diet that can be eaten by everyone. Instead, each individual should plan a diet that suits his/her body.

It is not a difficult proposition. Simply put, we should listen to our body signals, which constantly indicate and guide us on how we should eat. Today, in most of parts of the developing and developed world, there is very high consumption of refined foods, canned foods, foods with chemical preservatives and stabilizers. Eating this toxic concoction is playing havoc with our systems.

How to Attain Good Health
Health is a function of three key aspects: nutrition + mindset + exercise. If one eats reasonably health and exercises but is anxious and self-critical, then the body will fall ill. There will be problems relating to the heart, nerves and joints. Also, if one has a positive mindset and follows an exercise regime but does not pay attention to his/her diet, there are likely to be obesity and cholesterol problems.

It one is exercising well but has a negative mindset and does not eat sensibly, then likely disorders is gout, backache, liver and other problems. In short, being healthy in just one way is not sufficient to stay healthy overall. The complete triad of health must be followed to achieve true and ever lasting health.

I have seen that only persistent people succeed in achieving good health. People who try to lose weight easily are the ones who are unable to develop long-term healthy habits, because they find it so simple to lose weight.

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URLs and File Names

July 4th, 2008 | Posted in Marketing, SEO Talk

The URL (Universal Resource Locator) is the literal address of your web site on the Internet. It’s the address that site visitors type into their browser’s address bar to reach you. Or in some cases, it’s the link those users click to find you.

Ideally, your URL should be as descriptive as possible without being long and hard to remember. So, as you’ve learned, a URL of www.atopkeyword.com is much more effective than a URL of www.partofyourcompanynameonline.com.

But there is more to a URL than just the base name. For example, your site’s structure probably has several levels of pages and files. So the base URL will then include a path to additional pages and folders. Unfortunately, if you have a site that has hundreds of pages or dynamic content, you could end up with a URL that looks like this:

There are a couple of problems with that URL. The first is that there’s no way visitors will remember all of it. And the second is that you’ve lost valuable keyword real estate because the URL is an undecipherable collection of letters and numbers.

A better option with your URLs is to try to keep them as short and descriptive as possible. Say that the preceding long URL was one that leads users to a handmade red scallop shell necklace that you have for sale. Rather than creating a long URL that has no meaning at all, you could create a URL for the page featuring the necklace that reads something like this:

That URL is much shorter, and it’s much more memorable than the longer one. Individuals might still have difficulty remembering the URL, but it’s more likely they will remember it than one that’s full of random letters and numbers. This illustrates the two key bits of advice we’re talking about: URLs should be descriptive without being overly long, and they should give visitors a good idea of what to expect on the page. Using this method of creating URLs for the pages in your web site, you open up the potential for including keywords in your URL, which not only helps as crawlers look at your site, but also when your URL is posted as a link on other web sites or mailing lists.

Note that you should keep URLs limited to as few dynamic parameters as possible (like the product ID in the example URL). A dynamic parameter is the part of the URL that provides data to a database so the proper records can be retrieved. The product ID or category ID are good examples of dynamic parameters. Another good example might be the pages of a blog. Each page will usually contain one post, or posts for a week or a month. Those pages are most often created using dynamic parameters in the URL to indicate that the information stored in a database is what should be retrieved when a user visits the site.

The URL that you select for your web site and create for your web pages is an important piece of text. Those URLs can be crawled by search engine crawlers, and they should be easy for visitors to use, to remember, and to understand. These tips, like many of the others covered in the book to this point, are all small parts of SEO. It’s when all of the small parts come together that your SEO efforts bring great strides.

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When the Relationship Isn’t Working

July 3rd, 2008 | Posted in Self Improvement, SEO Talk

Despite all of your best efforts, factors can combine to make a relationship between your organization and an SEO firm not work. The problem can be in the relationship, in the SEO strategies, or even in some other aspect of the situation.

The question is, what do you do if you find that your SEO firm (or an individual SEO professional) is just not what you expected?

There’s no easy answer to that question, unless you address it at the very beginning of the relationship. If you address it early, you can include a clause in your contract that outlines the situations under which either side can terminate the relationship.

If you don’t address the possibility early, however, you may find yourself stuck with an SEO firm or professional that’s doing nothing for you except running up a big bill.

Do whatever you can to protect yourself. Know your contact at the SEO firm, and how to reach that contact when you need to ask questions or find out why something is (or isn’t) happening.

Your relationship with your SEO firm should take the same structure that a relationship with any other provider takes. Don’t think that, because SEO is different from using a hosted technology or dealing with a service vendor, it should be governed by less stringent requirements.