January 28th, 2009 | Posted in Ideas, Marketing
Your signature file is just as important as your profile page, since this is the spot where people can learn more about you, your company, and your business. The profile page is a unique marketing tool, and you can include a biographical summary, along with a brief description of your business. This is the ideal spot to place any and all of your affiliate links, relevant links to your website, and other necessary information such as how to get to your blog.
You will probably change your profile page multiple times throughout the year so that it is up to date and includes all of the necessary contact information for potential customers. Think of this as a miniature contact segment from your website; when a visitor comes across or reviews this profile page, they will want to catch a glimpse of what you are presenting, and move along to your website, blog, or affiliate links directly from there. Your profile page should include:
• A direct link to your website
• A small picture of you or your company
• A link to your blog
• Links to affiliate networks with your affiliate code included
• A catchy quote
• A short biography about your website
• Any other relevant information pertaining to your website or company
Popularity: unranked [?]
January 28th, 2009 | Posted in Ideas, Marketing
In addition to the community guidelines and code of conduct enforced by Yahoo! for the Yahoo! Answers segment, it’s important to understand the basics of online social networking as you start to branch out. From blogging to article writing, you need to make sure you are looking for ways to promote yourself in a positive way. It will not serve you well to ignore community guidelines on other discussion forums, or not stay up to date on the requirements of participation. Make sure you review the terms and conditions for participation before setting up your profile on multiple sites. You can lose credibility instantly by ignoring the community’s basic rules, and it can be much more difficult to earn your respect back in the strongest web communities.
Online social networking offers considerable potential for building trust with your target market, and you can enlist in a variety of different channels to explore and search. You might already be accustomed to the networks on Facebook or MySpace, and Ryze is another social networking opportunity that invites ‘Friends’ to participate in each independent network. Professional businesses can take advantage of these social networks as long as they do not make mistakes that compromise their brand image. It’s important to understand how to partner up with common-interest networks so you are not joining incompatible lists and wasting time pitching to people that will never visit your website.
Common interest groups are a great way to get started, and you can start to recruit your own friends and members list relatively easily. Making the most of features on the site will help you network better, and even sending and receiving private messages once in a while will help reinforce these connections. Keep your correspondence professional and simple, and avoid becoming involved with ‘gossip’ and other messages that can put you in a compromising situation.
Make sure your e-mail address and website information are readily available; this means taking the time to update your profile page, and signing other people’s guest books with a signature file and other relevant contact information. This is not only good etiquette, but also provides easy access to your company, business, or message!
Popularity: 1% [?]
