Article marketing is just another way to promote your product or services; article marketing makes sense and will be making sense in the search engine optimization for a long term.
The reason that article marketing is so popular is because of the wide perspective it covers. This is the obvious reason that search engines like it.
As, you cannot spam the article marketing method, it uses content which you can’t duplicate – and if you do duplicate article marketing – it simply gets ignored by the search engines and all of your efforts wasted.
Article marketing uses content and keywords to get raise in the search engine ranking. Also, article marketing helps raising your Page rank. Though page rank is not necessary these days as google has itself erased the importance of PR.
With article marketing, you can very easily do the affiliate marketing. Even if you don’t have a website.
If you want to raise your backlink keyword count article marketing is the most effective method to be done in terms of search engine optimization. Not only article marketing is done on the article directories but also you can submit your articles to the blog sites and other revenue sharing sites.
The only thing you need to take care in article marketing is that the directory or site you are submitting your article is enabled for RSS.