People who think SEO is just about backlinks are absolutely wrong – SEO is not just about backlinks and SEO is not a particular method or application that you could apply and gain your search engine ranking.
SEO is a practice – a series of methods that needs to be applied for any website before it rises in the search engine ranking.
Logic to Understand
The beginners – who jump in to the Webmaster field by reading a few texts on Internet about SEO, normally do the mistakes. See; if you can build 1000-backlinks then just think about a company who has around 20-staff members in their team and money to spend – they could build at least 10x more backlinks then you.
So, search engine should raise their ranking as they have better backlinks than you. But seriously this is not the case. Backlinks are just a part of the series of methods that you need to apply in SEO.
Therefore, building backlinks for SEO is history now. Google has evolved much.
What is Needed Foremost
Like always; you need to have some unique content and meaningful content present on your website – then let Google crawl that content and the content should be so meaningful that people cant ignore it.
Since, it is always said that work for humans and not search engines. Search engines will list those contents only which are liked by humans and is of good knowledge.
Stop building backlinks – it might degrade your search engine listing – work on your content first – your website and then build the backlinks.
People new to blogging understand that blogging is mere writing about things. Blogging cannot be termed as content collection and for people who are doing content collection, it’s just the crap they are doing; moreover, they are also crapping the Internet.
Blogging and Content Collection
I am not being rude on this one – but most of the bloggers around the blogosphere – don’t do the blogging. They just do the content collection.
The difference between blogging and content collection; with blogging you are actually sharing the knowledge – something new to the world. But with the content collection you are just collecting information and publishing it in the same way.
Search engines do the same; they collect the content and present to you – now you are the one who actually filter the content and take what you required and what not.
The point I am making here is, if you are doing content collection, which search engines do, then you are not doing any kind of blogging.
This is the reason search engine ignores some of the blogs because they are not having any thing new. Therefore, work on your content and not your content collection – leave the job, which search engines are doing.
Google has recently issued new guidelines for multilingual sites. Multilingual sites – which represent the same data in different languages – meaning their content is no different – but for different languages of world they represent the data in different languages.
For these kinds of websites – Google has introduced new markup – so that they can be easily sorted and ranked. If you are having such multilingual sites – the new markup – can definitely increase your website traffic.
Markup For Multilingual Site on Google
Multilingual options are included on sites – to target the local audiences so that they could feel comfortable while browsing the site in their local language.
Now, with the new markup for multilingual URLs – it should now be done as follows:
<link rel=”alternate” hreflang=”es” href=”http://www.example.com/” />
contains the general homepage of a website, in Spanish
<link rel=”alternate” hreflang=”es-ES” href=”http://es-es.example.com/” />
is the version for users in Spain, in Spanish
<link rel=”alternate” hreflang=”es-MX” href=”http://es-mx.example.com/” />
is the version for users in Mexico, in Spanish
<link rel=”alternate” hreflang=”en” href=”http://en.example.com/” />
is the generic English language version
Google has implemented this markup so that they can easily sort the results for the geographic dependent location. Google has further specified that if somebody uses the above-mentioned markup/subtags – they would assume that you want to target the region.
Therefore, it’s the correct step and it would rather simply the Webmaster’s task as they just have to specify the markup/tags and it would be included in regional search results.
These days you could get traffic to your website from various sources – some sources can even give you instant traffic but most important is the quality of traffic.
You should always try to get the quality traffic as it does help in various ways – by quality traffic – I do mean to say that real human and niche targeted traffic to your website/blog.
Why Quality Traffic
When you get quality traffic to your website/blog it does helps in various ways such as:
- Your website/blog can be popular soon – because you are getting real visits and if people get to see the interesting content – they might refer to others.
- You get good advertising.
- You get high income for your adsense ads. This is because adsense pays for the quality traffic; even when users don’t click on your ads you can still earn with adsense (via CPM) – if you are getting quality traffic.
Therefore, quality traffic is the way you could get higher on your ranking and income.
Now, there are many quality traffic methods for your website – now which one works for your niche – you have to find out with the trial and error method.
But basically, if you do forum posting and social bookmarking these methods can easily draw quality traffic to your website/blog.
Google recently changed its search algorithm to list search results more effectively. This change was due – as Google had stopped the “Realtime Search” results.
Changed Algorithm Nov 2011
With new Google search policy it is very obvious to get the top-results very quickly and precisely.
How this will affect you and what does it says to do.
The new Google search algorithm (Nov 2011) will list the fresh written content above the old content – but this is not all true.
Fresh content from the current trending topics will be listed above – like a recent happening in the world – or may be any company’s quarterly result. For example: if you search for “Apple Q4” result it will list the current result topics above and last year “Q4” result.
For the old content – You really don’t have to worry – if that is about some firm topic and is not in the current trending list – it will be sorted as previously.
I do doubt the future of backlinks – because if Google starts sorting the results automatically then how the backlink ratio will be defined.
This is a clear indication that Google now wants the fresh content on daily basis. Therefore, to have a good amount of organic traffic quickly you should now include the current trending topics more frequently.