We all need advertising and on the basis of advertising we all want to pick up the sales or popularity. This is the only reason that people either do advertising or do the SEO for their sites.
But there is another way to market your site or product – as the above-mentioned marketing methods are someway not enough for long-term marketing.
The Other Way
First of all you have to pretty sure and consistent about your service or product that you are marketing – as your product itself does the half of the marketing and thus it is called “word of mouth”.
This usually happens when you have a consistent and flawless service or product. Your customer enjoys this error free product/service and thus recommends these services to their friends or relatives.
How It’s Different
See, if you do the normal advertising it would be visible for the duration you invest and if you go for SEO then you have to put regular efforts – also you need to tweak this after some particular duration.
But in case you opt for “word of mouth” publicity you have to put in extra efforts in your products/service to improve them – so that user opted for it could recommend it to others.
Not possible for all kind of websites but if you can go for “word of mouth” marketing it could readily build the firm marketing for your website/product/service.