Due to the increasing inflation and oil prices all over the world the sales of whatever kind has been hitting a hardback. People are less up to buying things and saving money, as one is not sure about the rising inflation and the course of its duration.
This has also been the trend for most of the online working companies that they are witnessing a steep sales down and that is the reason more and more people are shifting towards the advertising program to draw sales.
It’s correct if you are witnessing sales down situation for your product and started advertising for your product either in PPC or CPA. The situation you have to understand is nothing wrong with your product for now but due the inflation the sales are down. So advertising can help somewhat but not completely regain your product selling structure.
Due to less sales some webmasters or site owners feel that they should decrease the prices of the product they are selling, so that can draw some instant sales. But this is not the correct theory for having sales.
The people who decrease the prices for the time being so that some sales could happen does the biggest mistake because they would never have the chance again to lift up the price for the product.
The Result: The less product price does not match with the quality service behind the product and then the product or company reputation come into stake.
The Right Idea
To actually draw some sales in this situation would be to include some offers with your existing product for the time being and advertise the combo offers. In this way you don’t have to decrease the cost of the product and you will also regain the price for the product and customer benefit is they are getting some extra for spending the same price they have been doing.
This idea could also help in when you think of increasing the product prices after some time. And the best of all is you do not have to compromise with your profit. There are tons of products available, which you can club with your existing product depending on the niche.
By implementing such a simple structure you can regain your sales and if you are advertising in any PPC or CPA then also your users will like this and CPA users can more easily market your product.