My friend and I were discussing about the marketing ideas – he wanted to start something new so he was discussing about the marketing – that what medium to choose and what to not.
I suggested him various options and with it also suggested the PPC way. Though it is risky but since this was in discussion so I told him about it. With this suggestion I told him that I rate facebook ads over adwords.
As usual he immediately asked – Why?
Facebook and Adwords
I explained him as follows – I told him to look at the alexa ranking of both the sites facebook and Google.
Google is 1 and facebook’s rank is 2. Now, with an excellent feature on alexa page it describes that which section of website draws how much traffic.
Here is what itself defines: Google adwords draws 1.1% of total traffic that Google receives on the other hand Facebook received 85.4% of the total traffic.
HOLD on Please
For all those who are thinking we are advertising on their network and not on adwords TRUE! This comparison is only for describing the fact those facebook pages where you are advertising receives much traffic on web. As you are advertising on the Number 2 website of the web.
Whereas on adwords you are choosing the networks you are not sure to advertise on. But on facebook you are sure where you are advertising.
As, PPC is risky business to do – because all is depended in just a click. Therefore, one wrong move destroys your wealth – think wisely.