Overview Of Business Model
In business, it pays to know what your customers are thinking. This allows you to change your marketing strategy or target a more receptive audience. In a survey service, businesses pay you to find out what people are thinking. A survey service organizes polls and arranges questionnaires on topics the client chooses. In fact, the better survey services create questionnaires and polls from criteria that their clients give them. As an online survey service, most of your services will be targeted at an online market.
Your business will generate income by attracting clients who need to have online surveys performed. You will create an online survey, poll, or questionnaire based on criteria that your clients provide you. You will arrange to have the surveys introduced to the targeted market segment and have people answer it. You will then correlate the results and provide them to your client, at which point you collect your fee.
You will need experience in developing appropriate survey questions and developing a campaign.
Cost To Start This Business
The cost to initially set up your survey service will range from $7,000 to over $20,000. These costs include at least one high-end computer; appropriate administrative and Web-enabled survey software, and a printer. You will need to have your Web site designed, developed, and hosted.
Number Of Employees Needed To Start
Your business can be started with one knowledgeable employee.
Information services have none of the restrictions that so often apply to Internet retail businesses. There is nothing preventing your services from being used by anyone online. Your only restrictions are the language barriers. For this reason, you may wish to include in your Web site several language options.
Important Business Issues To Be Addressed
Getting people to fill out your surveys may be difficult, so it might be necessary to offer some sort of reward or incentive, such as the chance to win a prize.
Online Marketing Techniques
- Develop a comprehensive link strategy. You should generate as many links from appropriate business services Web sites, directories, Web rings, meta-indexes, and business-related cybermalls as possible.
- Develop a sponsored listings campaign to bid on appropriate keyword phrases with the popular search engines.
- Participate in business services-related opt-in mail lists, discussion groups, and forums. Be sure to utilize your signature file and have a catchy tagline.
Expanding your online marketing services can generate additional income. This is suggested only after you have established yourself. However, there is a great need for market research services, and marketing advice online at the present time would be a logical expansion of your business.