There’s no doubt about it, information overload can be an absolute killer online. There’s so much information to process, and unless you’re really careful it can be very easy to end up filling your head with so much knowledge that your brain doesn’t know what to do with it all.
This isn’t just something that happens to marketing beginners either, and even now, I still suffer from extreme information overload from time to time.
The difference between now and when I was a beginner, is that I’m now much better equipped to deal with this, and I can see the warning signs as soon as they occur, and so I can deal with it head on before it zaps my time.
Information overload usually grabs me when I’m now much better equipped to deal with this, and I can see the warning signs as soon as they occur, and I can deal with it head on before it zaps my time.
Information overload usually grabs me when I’m concentrating on two new projects at once, or when I’m reflecting on too many things from the past, or planning to much for the future.
You won’t get other successful marketers admitting this, but everyone feels like this from time to time, and it’s certainly not something that affects only beginners.
When this happens, it’s almost as though my brain gets stuck in a loop, and I end up going around in my mind all day long, simply unable to decide where to start or what is best.
One of the most effective ways that I’ve learnt to overcome the information overload monster is to sit down and write out all the different tasks, which need to be completed.
I think I tend to suffer from the problem when I have too many tasks in my head, and I find that writing down everything that needs to be done is an absolutely brilliant way of taking the clutter out of my head, and putting it into some kind of organized format.
Generally, though, I just write down all the ideas and tasks that are in my head, and I find that by putting them on to a piece of paper, and prioritizing them in number order, the information clutter is eliminated.
Once I’ve written down all the tasks that need to be completed, I find that just concentrating on each task in order is the best way for me to overcome any kind of information overload problems.
So if I write down 20 tasks, I wont even begin to think about task number four until task number one has a big chunky tick next to its name all of my energy and all my focus will be on task number one, and I simple wont dwell on the other tasks until the relevant time.
If I’m honest, I don’t know if this is the best way to deal with this problem, but it works for me, and I’m sure it can work for you too.
I remember when I was a complete beginner, and I suffered from this problem an awful lot. I had so many ideas in my head about how to make money, and the hardest part was trying to decide which of those ideas to follow.
I later discovered, that it’s all very well having loads of ideas about how to make money, but unless you actually go out of your way and concentrate on one of them, then you’ll never take your business forward. Focus is the name of the game, and it’s also one of the hardest skills to master.
Have your ever felt like this? This was a huge problem for me as a beginner, and it really held my business back for a while.
The best advice I can give anybody who is suffering from information overload is to make a list of all the things need to be done that are in your head, prioritize those tasks, and then work through the list step by step.