Submitting your sites to search engines and directories is one tactic that some web-site owners use to ensure search engines detect their sites. But most of the larger engines, while providing a way to submit a URL, actually suggest that the best way to be included in their index is to get a link to the URL.
Don’t use automated submission services if you decide to submit your URL. Submit everything by hand, taking care to read the instructions completely.
Page jacking is a method of search engine spam that’s similar in nature to scraping. The difference is that with page jacking, whole pages — and even whole web sites — are copied for the purpose of increasing search ranking and traffic for another site.
In one example of page jacking, a person might copy a whole site like Microsoft. They then cloak that site, but it still appears in search listings. Then, when unsuspecting users click through the listing for Microsoft they’re taken not to the Microsoft page, but to another page that the hijacker funnels them to.
Not only is page jacking a good way to get your web site de-listed from search engine results, but it’s also a crime that can result in a stiff fine and possibly jail time. There are also trademark and copyright infringement issues associated with page jacking.
Bait and switch
Remember the old bait-and-switch cons that used to be so popular? Someone would offer a product as a great deal, and then, when users showed up to purchase it, the seller would try to switch them to more expensive products or ones with less quality. This bait and switch still happens today, and it’s come to the Internet.
Bait and switch in SEO is the practice of creating an optimized web page specifically for search engines with the intent of obtaining good rankings. When those rankings are obtained, the company replaces the optimized site with one that’s less optimized and more normal. The result is nearly instant traffic when the site has been switched.
Bait and switch does have one downfall. Most search engine crawlers revisit a site several times a month. And when the crawler revisits a bait-and-switch site, it will see that the content of the site has changed, and will adjust search rankings accordingly. In other words, the person who set up the bait and switch put a lot of time into a temporary optimization solution.
It makes much more sense to do your optimization the right way the first time out. Then, when the crawler comes back through looking at your site, it sees a consistent picture of the site, and the ranking of the site will remain consistent.