Using Submission Tools

You may have already figured out that getting your site included in search engines and directories is no easy task. It can take a lot of time, and if you don’t follow all the directions to the letter, you risk the chance of being refused for listing. To help ease the process, a class of software tools, called submission tools, has emerged for the SEO market.

Submission tools are automated software programs and applications that remember the repetitive information that must be provided to get your web site listed in a search engine or directory. And they sound like a great deal. Some can be, but not all of them.

One of the problems with many submission tools is that they try to scam web-site owners by promising to submit their site to thousands of search engines and directories for one low fee. The problem with that claim is that most of those search engines are either nonexistent or mostly worthless to your site.

So, when considering web-site submission tools, look closely at the claims the programs make. And then apply that golden rule, “If it sounds too good to be true, it probably is.” You can ask for a list of the search engines and directories the tool will submit your site to. Request this list and then take the time to research the sites before you invest in the program.

Submission tools can take two forms: deep submission tools and multi-submission tools. Most web sites are dozens and even hundreds of pages deep. “Deep” means those pages are several levels down in the structure of the site. And often those sites are missed by search engine crawlers, or they’re not considered important. But that’s not always the case.

Deep submission tools will submit those deep pages to search engines and directories. The process is automated, and the submission tools can be more successful at submitting the deep pages than you might be, just because it takes time to submit pages and the deeper you go, the longer the process.

Multi-submission tools submit your site to multiple different search engines and directories. These tools also help ease the burden of getting your site listed. Rather than having to go repeatedly through the discovery, research, and submission process, multi-submission tools do the work for you.


Unfortunately, it’s hard to know if the submission tool you select will be the right one. Because of this, it is always the best practice to manually submit your site and URLs to directories. Take the time to consult with other program users. And if the company that’s providing the submission tools refuses to provide a list of references, move on. There are more submission tool providers out there. The right one will meet your expectations and provide the references you need to be comfortable using the application.

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