Over 10 years we helping companies reach their financial and branding goals. Onum is a values-driven SEO agency dedicated.


Some time back not much the hottest niche was a directory and every one was making directories – web directories. The cool thing was google was also crawling all the directories and structures it in its search queries. But later make out that what was been done there was no content nothing in the directories so that will interests people to visit the directory.
Resulting, massive de-listing of the web directories as they were having nothing in it and were de-listed because of the pattern they used they were actually selling the higher posts or which we all call as featured posts. So indeed Google hated this and de-listed all the web directories and de-graded the PR’s.
As you know every thing in this world has some negative and positive sides, so looking in that concern, web directories also have a positive side if they could be designed in such a way that they actually doing a listing work and not only just making the money itself by selling the feature listing.
Web directories still could be attractive for making money if they are promoted in the way that is Google friendly and also user friendly.
How you can have this:
Firstly, when someone makes the directory he sells the links of the featured listing. Not good. We now have very much extended versions of the directory from previous, which would just looked like amateur directories.
If you want to promote directories in a professional way and actually earn from them without giving any pain to Google. So here is a simple way, which you can help in making a web directory business as successful as it was previously.
Just make directories, as many versions of directories are currently there you can choose any which suits you best. Now just disable the feature listing functionality. You will not be selling any links. Just make yourself clear that selling links is not hot now.
Allow simple submitting and reciprocal submitting of the web-links these two should be enabled. Now its up to you that you choose a deep linking directory or just a simple linking directory. My vote is for deep linking directory as this gives much diversity to the user who is submitting his links.
As you have completed with all the above. Now you can start writing article or a blog about this in the same website so that every time the blog has been updated search engine is more curious and technorati also at the same time.
Now point of concern is where does the income come from and you will get actually payment from the clients and not from just sticking ads of affiliate programs. Yes! You can. How? Is explained now.
You will not be selling featured listings but you can sell the advertisements on the particular section and have a banner style or something similar to this. Let me explain this more, as user submits link to the directory and after the submission page is submitted they will get a message that if they want to place a “featured advertisement” in the category they have submitted the link please fill the form here.
And you can develop a alternative code or you can do it manually you will be actually selling ads in place of featured listing for the category as you were doing previously, but this way it will be more Google friendly and your directory will be famous soon.
Just three steps to remember:

  • Make your directory.
  • Disable featured listing. You can have deep linking or simple but yes just enable reciprocal.
  • Ask users for the banners or the ads when they completed the normal submission to your directory.

This way they are also listed in the directory as others but at the same time they are getting the feature position in the category. This could be nicest and best possible way to promote your directory and earn for a long time.

Leave a comment

Your email address will not be published. Required fields are marked *