Doorway pages are often confused with landing pages, but they are not even close in their functions. Landing pages are designed to be rich in content, and visitors usually come to these pages through PPC ads. Doorway pages, on the other hand, are created specifically for search engines with the intent of increasing search engine results rankings.
In place of the Meta refresh, some web sites have found clever ways to trick visitors into clicking a link that leads them forward to the web site they’re being drawn to. There are also some web sites that have designed content-rich doorways, which are doorway pages that have some element of content included as well as a basic navigational structure that’s consistent with the rest of the web site. These pages, like other doorway pages, are still designed to draw high quantities of visitors.