Optimization and Adsense Earning Fluctuation

You must have seen a sudden jump and sudden decrease of your adsense earning – but have you thought why this happens? Though I have previously written about it and mostly it fluctuates depending on the niche – country and kind of traffic you are having.

There is a tool with Google which works behind the scene to do all this task.

Adsense Earning Fluctuation
As you know the ads which you publish through adsense is submitted through adwords – a platform for advertisers to place their ads.

So, there is a tool called “Optimize For Clicks” in adwords, which works behind the scene for the fluctuations of earning.

What it Does?
Optimize For Clicks – as the name suggests optimizes the clicks for adwords to give maximum benefit for both the advertiser and the publisher.

It serves the clicks accordingly and rates it accordingly. For example, if you are having some keyword related in the content and if somebody having the complete resource related to the keyword that advertiser has placed.

So, obviously the big resource would steal a higher click income – as compare to the content – just having the keyword.

This is the reason few people say that work with the niche websites – so, if you are having niche content and you place adsense on it – you are bound to make good income.

Adsense Easy Improvement Tips

All the bloggers at one time or the other must have placed adsense on their blogs – and many other webmasters too. But the keen question in everyone’s mind is – what is the correct placement – that would really improve the adsense earning.

Much has been already said about it and I am not saying that they were the worst and the knowledge you will be reading now is better – but just some common sense that needs to apply.

Common Sense
See, with these pay per click ads – you need to apply sense not try to be technical with it – after all it’s just a matter of click.

Don’t stuff excessive adsense ads on your pages – just for the sake that user might clicks – false it will never happen.

Don’t try to mix and match with your adsense ads – as Google might ban you.

If you are having content always display on the adsense on content – and try to place it on the left side – it is as per human standard eye catches first.

Do opt for text ads in adsense rather than displaying banner ads.

If you have the sidebar – try to embed the long adsense advertisement to it – this will work well.

First of all before trying anything – which you are not sure about – get a read to Google terms and conditions. As because every adsense improvement knowledge passed on – need to be crosschecked.

Low Adsense Earning – Reason

Every one of us must have at any stage compared with the same niche person that how much is the adsense earning for his niche as just want to compare that as person is having the same niche as ours.

But the other person with same niche is getting more earning – and the one with same niche and considerably more hits is earning less – and more both have same adsense placement.

What is the Difference
When niche and traffic is same for the two website – why does one gets more earning and other one is low – the basic difference between the two is that – and this is what adsense uses to distinguish your earning.

Your geographical location – not the one that where are you from – but the geographic location at which your adsense ads are viewed.

If your website with adsense on it – viewed in US you might more earning – as compare to India or any other country.

This is the basic difference, which differentiate your earning – as the site earning more may be getting more traffic from US or related high earning geographic location – but the other site with the same niche may not be getting much traffic from US.

I am keeping this topic short – as because this could be stretched – I will try to include related posts to this topic.

But just to point that I am not saying that most earning is from US traffic only, this was just the basic comparison and there are more points that are considered in when earning is calculated.