Buy an Old Domain or Purchase New

Well if this was the question for wine then with blind folded anyone can say go for the old one – do you think the same could be follow for old domains too.

I doubt that the same trick works with old domain – as there are various factors, which come into play – which you need to watch out for when you are buying the domain.

Few Things to Watch
Basically you are buying old domain to create authority – isn’t and a brand that you are so old and still in business – good for a business tricks – but you know very well – Google don’t like these kind of tricks.

First of all things you need to watch

  1. Try to grab the old domain related to your niche – or if you are not getting get a neutral domain which can be applied to any domain.
  2. Find out that previously this domain was working for how long.
  3. Is still there some content lying with search engines or not.
  4. Go for the domain that is not working for more than 2years.

Domains that are inactive for less than 2year are usually hard to get crawled by search engines – and you have to put a lot of efforts to do that. So, two years is perfect gap between

If you are continuing with the same niche that the domain was doing previous – I count that it’s a big plus for your marketing and search engines will easily crawl you.

On the other side, if you go for neutral domain – then it would be all new exploration once again.