Google 2011 Algorithm and Falling Rankings

We all know what are we doing isn’t it? Our current actions would take us where and all other things. Why am I saying this? Confused?

This is regarding the search ranking declines – you will relate to my beginning lines later in the post. But all are extremely worried when they see the sudden fall in the ranking.

These days, this falling syndrome is reaching to greater extent – due to Google’s new search algorithm, which is slashing sites. Therefore, if you are the one who have been hit due to this, then there has been some reason for it.

Why Ranking Falls
Most important reason after Google’s 2011 Algorithm change is due to the content present in your site. The ranking falls because of the following reasons:

  1. You might have included some of the duplicated content on your site. Just double-check there might be some.
  2. You must have included the re-written content and the degree of re-writing was bad enough.
  3. The content you have written was no good to the content community (i.e. Google) and previous writings on the same topic might be more interesting.

When Ranking Falls
As I said in the beginning lines – you know what you have done wrong. You might have included duplicated content – so for now, just remove the duplicated content – with the unique content and see how fast Google crawls you back. It’s simple science.

More
Google only wants unique content and with 2011 Google algorithm they have been very strict with their unique content policy. Therefore, keep a check on your actions before Google drops your site.

Why to Have Relative Links Only

Many will have this question in mind – that why in SEO it is said to have relative links only. Why not the other links that are not relative to your website. After all a backlink is a backlink?

Reason
Relative links is needed because – Google largely caters to relative links that you can produce – for your website or blog – if you are having non-relative links Google will count that – but it will not affect your search engine ranking position.

Largely backlinks are produced to raise your search engine ranking. Therefore, you should have relative links that Google favors.

Now, it’s not only that Google favors it – but also relative links have their own distinctive property as well – and that is. If you place a link relative to your website/blog – its more likely that people will visit through that link – and it will not be counted as link just for the search engine.

So, relative links placed correctly produces traffic for your website too – therefore one needs to take care of the relative links more that just the backlinks.

Conclude
Relative links can produce consistent traffic and search engine ranking for your website/blog. Therefore; next time if you require backlinks for your website/blog – think about placing relative links.